Social media has become an integral part of daily life, influencing everything from communication and entertainment to shopping and news consumption. In 2024, Nigeria stood out globally for its high social media engagement, securing a notable position in the Nigeria social media ranking, where the country ranked fifth in the world for the most time spent on these platforms.
In 2024, Nigeria ranked fifth globally for the most daily time spent on social media, with Nigerians averaging 3 hours and 23 minutes per day. This impressive figure underscores the country’s strong digital presence, as platforms like Twitter, Instagram, and TikTok dominate conversations, trends, and entertainment.
The data, shared on X by World of Statistics with figures from Cable.co.uk and We Are Social, highlights the significant social media engagement in the country. Kenya topped the list with people spending an average of 3 hours and 43 minutes daily on social media, followed by South Africa at 3 hours and 37 minutes, Brazil at 3 hours and 34 minutes, and the Philippines at 3 hours and 33 minutes.
Other countries with high social media usage include Colombia (3:22), Chile (3:11), and Indonesia (3:11). Saudi Arabia and Argentina rounded out the top ten, with daily averages of 3 hours and 10 minutes, and 3 hours and 8 minutes, respectively.
On the other side, countries like Ghana (2:43), Egypt (2:41), and Thailand (2:30) recorded lower social media engagement. Among European countries, Portugal (2:23), Romania (2:20), and Italy (2:17) also ranked lower, showing that social media usage varies significantly across regions.
Top Countries for Social Media Usage in 2024:
1. Kenya – 3:43
2. South Africa – 3:37
3. Brazil – 3:34
4. Philippines – 3:33
5. Nigeria – 3:23
6. Colombia – 3:22
7. Chile – 3:11
8. Indonesia – 3:11
9. Saudi Arabia – 3:10
10. Argentina – 3:08
11. Mexico – 3:04
12. Malaysia – 2:48
13. Ghana – 2:43
14. Egypt – 2:41
15. Thailand – 2:30
16. Bulgaria – 2:26
17. Vietnam – 2:23
18..Portugal – 2:23
19. Romania – 2:20
20. Italy – 2:17
What Does This Mean for Nigeria?
This ranking places Nigeria among some of the most social media-savvy countries worldwide, demonstrating the importance of these platforms in the daily lives of Nigerians. With such high engagement, Nigeria’s digital presence has a significant impact on trends, conversations, and even global movements.
From entertainment and news to politics and culture, Nigerians continue to make their mark on social media in a big way. While countries like Kenya, South Africa, and Brazil spend more time on social media, Nigeria’s impressive average of 3 hours and 23 minutes per day still showcases its robust digital culture.
Final Thoughts
In 2024, Nigerians were active on social media, engaging in various trends and conversations across different platforms. From viral challenges to meaningful discussions, the country’s social media presence was undeniably influential. It’s no surprise, then, that Nigeria secured the fifth spot globally for the most time spent on social media, highlighting the significant role these platforms play in daily life.
As we continue into 2025, the question arises: how will social media usage evolve across the globe, and will Nigeria maintain its position as one of the top countries in terms of daily engagement? Only time will tell, but one thing is clear: social media will remain an essential part of life for millions worldwide, including Nigerians.
